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Marketing is Marketing is Marketing…is IT?
Communications / Technology / Work

Marketing is Marketing is Marketing…is IT?

I was browsing LinkedIn this afternoon and came across a particularly well-formed argument in the article, “Marketing + IT: Get Over It.”  In the article, David Edelman, McKinsey partner leading Digital Marketing Strategy Practice, posits that: “Success in marketing, particularly multichannel marketing, is now inextricably dependent upon having advanced technology platforms and skills as well. Yet, … Continue reading »