I think it’s time we have a heart-to-heart.
When you first started out, I thought you were a little quirky, but you had a lot of promise. Over the years, I’ve come to accept you as an important part of any comprehensive digital communications strategy.
Admirably, you’ve grown beyond being a place to just stalk celebrities. Your introduction of hashtags has certainly changed the way the world talks, which has been both bad and good.
When you decided to become a publicly-traded company, I quickly came to your defense. I argued that you were more than just a fad or Facebook-lite. That you offered something unique and valuable.
I still think that’s true.
But investing in your company? That’s a whole different thing.
See, I thought that a company based on customer engagement would, well, offer customer engagement itself. But for the past two weeks, I’ve been trying to reach you. You don’t have a phone number listed. You only send automated emails. And you ignore most of my tweets.
Even when I’m speaking your language, you’re not engaging me. And that’s where you’re making your biggest mistake.
See, here’s the bottom line:
Nothing about you is innovative except your users.
Your users are what makes you great. They’ve done way more than you ever could have imagined.
No one credits Da Vinci’s paint brush for his great works. We credit his mind, his creativity, his ingenuity, his unrelenting curiosity.
At the end of the day, you are a tool. An impressive tool, but a tool nonetheless. If you want to be a company that people believe in and invest in, you need to become more than a tool. You need to become a company that engages and supports its users. A company that protects and enables its greatest asset.
So, until that becomes your modus operandi, I’m not investing in you.
In the meantime, people are going to pull the curtain aside and find there’s no little man operating the wizard–they’re going to find that there’s no one there at all.